Human Factor is seeking, on behalf of a leading Public Relations agency with a strong portfolio of clients across Fashion, Beauty, Lifestyle, and Hospitality, a Senior PR Account Manager.

We are looking for a strategic and hands-on PR professional to take ownership of a portfolio of high-profile brands and clients. This is a senior individual contributor, requiring strong strategic thinking, excellent client management skills, and a genuine understanding of the fashion industry and its media ecosystem.

Key Responsibilities

Client & Account Management

• Lead end-to-end account management for a portfolio of fashion, beauty, and lifestyle clients, from strategic planning through execution and performance reporting.

• Serve as the primary senior point of contact for clients, building trusted advisor relationships and ensuring consistently high levels of client satisfaction and retention.

• Develop and present integrated communications strategies with a clear commercial rationale, measurable KPIs, and a strong focus on brand positioning and media impact.

PR Strategy & Execution

• Design and implement comprehensive PR campaigns that elevate brand awareness, drive quality media coverage, and support clients' business objectives

• Lead media pitching efforts and proactively identify and secure high-value coverage opportunities across print, digital, and broadcast channels

• Oversee the planning, coordination, and execution of PR events, product seedings, gifting activations, and brand experiences

• Author and edit press releases, media briefs, influencer briefs, strategic proposals, and performance reports in both Greek and English

Media, Influencer & Stakeholder Relations

• Build strong and long-term relationships with media representatives, editors, stylists, influencers, and Key Opinion Leaders across the Greek market

• Lead influencer marketing planning and execution, managing selection, briefing, contracting coordination, and performance evaluation

• Oversee media planning activities and contribute to content strategy in alignment with client brand guidelines

Requirements

• 4-5 years of PR agency experience, with a demonstrable focus on fashion, beauty, or lifestyle brands

• Proven track record of managing multiple accounts and complex, multi-stakeholder projects simultaneously

• In-depth knowledge of the Greek media and influencer landscape, with an established network of relevant contacts

• Excellent written and verbal communication skills in both Greek and English, ability to produce strategic-level content independently

• Strong proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook) and presentation tools such as Canva

• Solid understanding of digital culture, social media dynamics, and the influencer ecosystem

• Exceptional organisational and prioritisation skills, ability to operate effectively in a fast-paced, high-volume environment