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Marketing & Communications · Athens

Digital Marketing CRM Senior Manager

Human Factor is seeking an experienced Digital Marketing CRM Senior Manager on behalf of one of Greece's leading and most established private companies in the healthcare sector.

This is a strategic, hands-on role responsible for leading the organization's digital marketing ecosystem, customer lifecycle strategy, and CRM initiatives. The successful candidate will drive customer acquisition, engagement, retention, and loyalty by optimizing every digital touchpoint across the patient journey. Reporting directly to the Chief Marketing Officer, this role will collaborate closely with internal stakeholders and external agencies to deliver measurable business impact.

Key Responsibilities

  • Own and execute the organization's digital marketing and CRM strategy across all digital channels

  • Lead the performance and optimization of paid digital campaigns (Google Ads, SEO and other acquisition channels), challenging and guiding external agencies to maximize results without necessarily executing campaigns directly

  • Develop a deep understanding of customer journeys, marketing funnels, and digital touchpoints to enhance the overall patient experience

  • Identify, develop and optimize customer personas across multiple healthcare services, ensuring tailored acquisition and engagement strategies

  • Lead the development of CRM programs, email marketing campaigns, newsletters, and personalized customer communications

  • Design and evolve a patient loyalty strategy to strengthen long-term engagement and lifetime value

  • Collaborate with internal teams to continuously improve the digital patient experience across the website and mobile application, contributing to UI/UX optimization

  • Monitor digital marketing performance through dashboards, KPIs, reporting, and actionable insights

  • Manage and coordinate external digital marketing and media agencies, ensuring strategic alignment, accountability, and continuous optimization

  • Support data-driven decision making through performance analysis, customer insights, and reporting

  • Lead and develop one direct report while fostering collaboration across marketing and business teams

Requirements

  • Bachelor's degree in Marketing, Business Administration, Digital Marketing, or a related field.

  • 5+ years of experience in Digital Marketing, CRM, Growth Marketing, or Customer Experience, preferably within a complex service environment

  • Strong understanding of SEO, Google Ads, paid media, digital channel management, and performance marketing principles

  • Proven knowledge of customer lifecycle management, marketing funnels, customer segmentation, personas, and digital customer journeys

  • Experience with CRM platforms, email marketing automation, and newsletter strategy.

  • Solid understanding of website optimization, conversion rate optimization (CRO), and UI/UX best practices

  • Experience managing external agencies and holding partners accountable through performance-driven collaboration

  • Strong analytical skills with experience in digital reporting, KPI tracking, and campaign evaluation

  • Excellent project management and stakeholder management skills

  • Strong communication skills in both Greek and English

What the Company Offers

  • Competitive gross monthly salary ranging from €3,000 to €3,500

  • Private health insurance

  • Leadership responsibility for a growing digital marketing function

Department
Marketing & Communications
Role
Digital Marketing CRM Senior Manager
Locations
Athens
Picture of Konstantina Sotiropoulou
Contact Konstantina Sotiropoulou Executive Search Consultant
Marketing & Communications · Athens

Digital Marketing CRM Senior Manager

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