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Human Factor HR Services career site
Marketing & Communications · Athens

Digital Marketing & E-commerce Specialist

Human Factor, on behalf of our client, a fast-growing company in the e-commerce industry, is seeking a talented and results-driven Digital Marketing & E-commerce Specialist to join their dynamic team.

If you are passionate about digital marketing and e-commerce and eager to design and execute impactful campaigns that maximize business performance, this role is an excellent opportunity for you.

Key Responsibilities

  • Plan, set up, and optimize Google Ads and Meta Ads (Facebook, Instagram) campaigns to achieve the highest possible ROAS

  • Analyze user behavior and campaign performance using Google Analytics 4 (GA4) and Google Tag Manager

  • Develop and execute digital marketing strategies and budget allocation based on business objectives and market trends

  • Design, implement, and optimize email marketing and marketing automation campaigns

  • Perform data analysis and performance optimization, cross-referencing multiple data sources (Google Ads, Meta Ads, GA4, CRM)

  • Apply Conversion Rate Optimization (CRO) techniques, including A/B testing and funnel analysis, to improve conversion rates

  • Stay up to date with the latest digital marketing developments, including AI tools and Performance Max campaigns

Requirements

  • Minimum 2 years of experience in digital marketing and e-commerce

  • Strong expertise in Google Ads and Meta Ads campaign management and optimization

  • Proficiency in Google Analytics 4 (GA4), Google Tag Manager, and Data Studio

  • Hands-on experience with email marketing and marketing automation tools

  • Strong analytical mindset with excellent problem-solving skills

  • Ability to collaborate effectively with developers, designers, and cross-functional teams

  • Strong project management skills, with the ability to handle multiple campaigns simultaneously

  • Excellent communication skills and the ability to present detailed performance reports

  • Fluency in Greek and English, both written and spoken

Are you Interested?

If you're ready to elevate your digital marketing career and make a real impact in the world of e-commerce, apply now!

Department
Marketing & Communications
Role
Digital Marketing & E-commerce Specialist
Locations
Athens
Picture of Konstantis Stelloudis
Contact Konstantis Stelloudis Business Partner
Marketing & Communications · Athens

Digital Marketing & E-commerce Specialist

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