Human Factor is seeking, on behalf of a client - a modern online learning platform - a Digital Marketing Specialist. The selected professional will be responsible for planning, executing and optimizing digital marketing initiatives across multiple channels.

Key Responsibilities

• Design and implement multi-channel digital marketing strategies focusing on content, social media and SEO
• Develop high-quality content (posts, blog articles, short-form videos, visual assets) aligned with brand objectives
• Manage social media platforms (Instagram, TikTok, Facebook, LinkedIn): content calendars, posting, engagement and growth strategies
• Conduct keyword research, optimise website content, support technical SEO initiatives and collaborate with developers when needed
• Plan, launch and optimise performance campaigns (Google Ads, Meta Ads) based on KPIs and client goals
• Analyse performance metrics and prepare detailed reporting with actionable recommendations
• Collaborate with designers, copywriters and account teams to ensure brand consistency across all digital touchpoints
• Stay current with digital trends, emerging platforms, algorithm updates and new marketing tools

Requirements

• Bachelor’s degree in Marketing, Communications, Business or a related field
• Professional training in digital marketing (e.g., Digital Marketing for Beginners: Master Content, Social & SEO) or equivalent hands-on experience
• Proven experience in social media management, content creation and SEO execution
• Strong understanding of key marketing tools (Google Analytics, Google Ads, Meta Business Suite, keyword research tools, CMS platforms)
• Excellent communication skills and ability to present insights clearly
• Strong analytical mindset, creativity and problem-solving attitude
• Ability to manage multiple clients and projects simultaneously in a fast-paced environment